Decision Analysis for the Professional (Paperback) by John Celona and Peter McNamee

by David Matheson and James E. Matheson
Harvard Business School Press

Description:

NEW FOURTH EDITION. Decision Analysis has, for decades, been the most powerful method available for making decisions under conditions of uncertainty, e.g., new business strategies and new product launches. In this timely book, business consultants McNamee and Celona set forth the practical application of decision analysis for business decision-makers and those who support them. The book clearly illustrates the need for coupling decision process with analysis to create quality decisions. Includes cases and discussion questions. The Fourth Edition was updated and published in 2005. The first edition of this book was published in 1988. Since then it has been used by management and professionals in large and small companies throughout the world to educate management and staff members in Decision Analysis, a major application of Decision Science. The authors, experienced management consultants, have worked for decades with the founders of Decision Analysis at Stanford University, Strategic Decisions Group and clients throughout the world in the application of Decision Analysis to a broad range of strategic problems. This book captures both the theory of Decision Analysis as well as its application in the real world in a highly readable, practical manner.

Features:

• Price: $85.00 USD
• Paperback: 339 pages
• Publisher: Smartorg Inc, 4th edition (2005)
• Language: English
• ISBN-10: 0971056900
• ISBN-13: 978-0971056909
• Product Dimensions: 9.1 x 7.3 x 1 inches
• Shipping Weight: 1.4 pounds