News & Events

Best Practices for R&D Decisions

by David Matheson and Jim Matheson
Excerpted from: The Smart Organization, Creating Value through Strategic R&D

Hewlett-Packard. Gillette. Merck. 3M. Shell. General Electric. AT&T. Procter & Gamble. Motorola. Dow. IBM. Xerox. Intel.

These companies have extraordinary R&D "hit rates." They know how to place their bets and how to turn those bets into winners. Hewlett-Packard, for example, garners almost 60 percent of its revenues from products that were introduced in the last five years. Gillette and 3M normally look to their new products for 25 percent to 35 percent of their annual revenues.

What is it about companies like these that make their R&D initiatives more successful than others? Why is it that they routinely produce high-quality decisions? Find out more.