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What’s the Big Idea?
CFO Magazine Feature Article
Like most drug makers, Inspire Pharmaceuticals lives and dies by its ability to deliver valuable new medicines. Figuring out whether to advance or kill an idea, however, has gotten harder. Not only has the company's product portfolio grown, so too has the range of factors that come into play when deciding which products to back. Case in point: management struggled for two years trying to decide whether to license a new respiratory medicine. Says Ward Peterson, Inspire's vice president of discovery: "It was hard to make comparisons on an apples-to-apples basis with so many variables at play."
To help plumb the problem, Inspire last year purchased Portfolio Navigator software from SmartOrg. The application quantifies uncertainties such as market size, development time, and growth potential. It then creates a value map, comparing projects. Within two months of using the tool, Inspire management came to an answer on the drug. "We were able to stack it up against other existing and potential opportunities," says Peterson. "We realized it would be one of the most valuable opportunities in our portfolio."
Click here to read more. |
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Stanford Certificate Program
 Strategic Decision and Risk Management
Your strategic decisions shape the direction and success of your organization. The ability to make effective critical decisions is a valuable and crucial skill that helps make managers, executives, and corporate leaders indispensable. Quality decisions that result in cost, time, and resource savings will benefit your career, your company, and your shareholders. If this sounds like you, you may want to find out more about Stanford University’s Strategic Decision and Risk Management Certificate Program. Click here to read the brochure.
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855 Oak Grove Avenue Suite 202
Menlo Park, CA 94025 |
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T: +1.650.470.0188
F: +1.650.328.1612 |
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© 2005 SmartOrg, Inc. All rights reserved. SmartOrg is a
service mark, Portfolio Navigator is a trademark, and
Decision Advisor is a registered trademark of SmartOrg, Inc.
in the USA and other countries. "Maximizing Product
Development Value — Realizing Value from New Products
and Portfolios" is copyright of Tech-Clarity, Inc.
2004. All other company and product names may be trademarks
or registered trademarks of their respective companies.
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