November 2006
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Innovations in New Product Development and Marketing 2006, East

Dec. 3-7, 2006
Marco Island Marriott Resort Golf Club & Spa, Florida

Web Seminar Replay: Design, Build and Analyze Business Models Better and Faster
The webinar replay may take a few moments to download so please be patient.

Featuring SmartOrg CEO David Matheson, Ph.D.

Product Value Assessment and Monitoring

Delivering a Substantial Margin Advantage

Research for Aberdeen Group’s Product Portfolio Management Benchmark Report shows that a majority of manufacturers command at least 11 % higher margins for new products – those on the market for less than two years – than for older products However, companies that are best in class at product portfolio management (PPM) receive, on average, a 30% sales margin increase for new products. Just as important, they are four times as likely as others to command a margin advantage on new products of 75% or higher. 

SmartOrg is pleased that our customers are the only companies that are quoted in the report. Click here to view the AberdeenGroup’s Research Brief.

SmartOrg Customers Quoted in the AberdeenGroup Report

“…forces us to get clear and specific about the value of each element of the portfolio, which was something we had great difficulty doing before.” – Portfolio Manager, major oil company.

“…enables different stakeholders who speak ‘different languages’ – finance, technology, manufacturing and sales – to translate what they know into a common ‘value language’ understood by all.” – R&D Executive, Fortune 100 paper products company.

“…accelerated major decisions from years to months and doubled the value of one project by recognizing a strategic issue ‘lurking in the project details’.” – Vice President of Discovery, pharmaceutical company.

“…showed us what our portfolio could deliver in meaningful, bottom-line terms, giving us real insight into which projects to fund.” – Vice President of Business Development, technology-based packaging company

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© 2006 SmartOrg, Inc. All rights reserved. SmartOrg is a service mark, Portfolio Navigator is a trademark, and Decision Advisor is a registered trademark of SmartOrg, Inc. in the USA and other countries. All other company and product names may be trademarks or registered trademarks of their respective companies.