April 2007
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Events

Front End of Innovation

May 8 – 11, 2007
Sheraton Boston, Boston, MA

Global Project and Portfolio Management for Pharma

May 21 – 22, 2007
Philadelphia, PA

Innovations in New Product Development & Marketing 2007

June 10 – 14, 2007
Marriott Newport Beach Hotel, Newport Beach, CA

Growth Innovation and Leadership 2007

Sept. 16 – 18, 2007
Hyatt Regency Monterey, Monterey, CA

From SmartOrg’s Blog:
Big Mistakes in Evaluation
by David Matheson, SmartOrg President & CEO

Robin Karol, CEO of the PDMA once told me “By far the biggest mistake in decision making is treating an evaluation as an analysis rather than a conversation.” This view is a bit astonishing, as many analysts spend a lot of time learning about the mathematical modeling in evaluation. It is a trap I have fallen into.

My conversation with Robin brought a flashback to early in my career. I saw myself in a boardroom finishing the presentation of what I thought was a brilliant analysis to the executives. The bottom line: closing the power plant early would save the company tons of money. There were a few questions, easily answered from my analysis. Then one executive piped up, “I don’t know, my gut says otherwise.” Read more from this SmartOrg Blog entry.

Special Offer
As a sponsor at the 5th Annual PDMA/IIR Front End of Innovation Event, May 8 – 11th, 2007 at the Sheraton Boston Hotel, www.frontendofinnovation.com, SmartOrg would like to invite you and your team to join us.  Front End of Innovation is truly the only comprehensive event focused on ALL aspects of front end strategy and process.

Save on conference fees. Mention registration priority code: SPONM1904SE and receive a 15% discount.  Register by Friday, April 13th and save up to $580.  To register, visit: Front End of Innovation

Complimentary Webinar - Enhancing Portfolio Value
Date:
April 25, 2007
Time:
9:00 a.m. – 10:00 a.m. PT
Featuring
Ward Peterson, Ph.D., Vice President of Discovery, Inspire Pharmaceuticals
855 Oak Grove Avenue Suite 202
Menlo Park, CA 94025
T: +1.650.470.0188
F: +1.650.328.1612
info@smartorg.com
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