SMARTORG APPOINTS LAZKIN AS NEW ENGLAND REP

Menlo Park, CA, 11 November 10, 2003 — FOR IMMEDIATE RELEASE

SmartOrg is pleased to announce the appointment of Frank S. Lazgin as New England representative for SmartOrg Enterprise Decision Systems.

“Mr. Lazgin,” says SmartOrg Sales and Marketing Vice President, Don Creswell, “ is uniquely qualified to represent our company to the R&D and New Product Development community. He has a diversified background in both of these fields and, thus, is well positioned to help our prospects and customers as they seek to improve the value of R&D and NPD projects and portfolios.”

Frank Lazgin has fifteen years experience in product marketing and product management, leading cross-functional teams to define, develop and launch over 12 new products and services to markets in North America, Europe and the Pacific Rim. New products launched include e-commerce software, workforce management software applications, Intel server hardware and software and service products at Fortune 100 and start up companies. He holds an MBA from Boston College and a Masters degree in Mechanical Engineering from the University of Massachusetts.

Mr. Lazgin will serve customers in the New England area from his base in Bolton, MA. He may be contacted by phone at 978.779.6021 or by e-mail at HYPERLINK "mailto:Lazgin@comcast.net" Lazgin@comcast.net.

SmartOrg workshops, software systems and capability-building programs optimize return on investment in R&D and NPD by guiding management decisions about “where and how much to invest” in projects and portfolios.

About SmartOrg

SmartOrg provides browser based applications and services that help companies improve the return on R&D, new product development and other business opportunities. Portfolio Navigator™, a browser-based application, provides project teams and portfolio managers with tools to lower risk and maximize the return on a company’s investment in technology and R&D. Decision Advisor® is a desktop application that supports real-time, in-depth project-evaluation workshops; combines a facilitative framework with decision and risk analysis to turbo-charge team discussions; and automatically creates spreadsheet models and conducts risk analysis. SmartOrg was formed in 2000 by former directors and partners of Strategic Decisions Group, an international strategy consulting firm.

For Additional Information:

Email: info@smartorg.com
Web: www.smartorg.com

Don Creswell
650-470-0188
dcreswell@smartorg.com