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SmartOrg at PDMA/IIR Event June 28–30

Menlo Park, CA — May 31, 2005 (For Immediate Release) — We invite you to visit SmartOrg at the PDMA and IIR co-sponsored event, “Metrics & Measures for Improved Decision Quality” — 28-30 June at the Chicago Marriott Downtown, Magnificent Mile. Detailed conference information is available at http://www.iirusa.com/enterprisemetrics/.

In today’s business environment of shorter product lifecycles, an expectation of innovation and continuous technological advances, increased product development performance is a necessity. That’s why a systematic approach to decision making and decision quality are essential vehicles for driving top and bottom line growth.

At this conference, you will hear case studies from General Motors, ChevronTexaco, General Electric, and Hewlett-Packard.

The conference features a keynote address on June 29 by Jim Matheson, SmartOrg co-founder and co-author of the book, “The Smart Organization.” That evening, Jim will also be speaking at the local chapter of the PDMA on how to increase new product success and pipeline throughput. See http://www.chicagopdma.org/.

About SmartOrg

SmartOrg provides browser based applications and services that help companies improve the return on R&D, new product development and other business opportunities. Portfolio Navigator™, a browser-based application, provides project teams and portfolio managers with tools to lower risk and maximize the return on a company’s investment in technology and R&D. Decision Advisor® is a desktop application that supports real-time, in-depth project-evaluation workshops; combines a facilitative framework with decision and risk analysis to turbo-charge team discussions; and automatically creates spreadsheet models and conducts risk analysis. SmartOrg was formed in 2000 by former directors and partners of Strategic Decisions Group, an international strategy consulting firm.

For Additional Information:

Email: info@smartorg.com
Web: www.smartorg.com

Don Creswell
650-470-0188
dcreswell@smartorg.com

855 Oak Grove Avenue Suite 202
Menlo Park, CA 94025
T: +1.650.470.0188
F: +1.650.328.1612
info@smartorg.com