Inspire Pharmaceuticals and Hewlett-Packard Execs Reveal How Value-Based Management Improves Project and Portfolio Returns

Menlo Park, CA 18 May 2007 -- FOR IMMEDIATE RELEASE.

Value-Based Management (VBM) has helped executives significantly improve the economic returns from projects and portfolios at Inspire Pharmaceuticals and Hewlett-Packard. Executives from these companies will present case studies at two upcoming executive summits that show how their companies use VBM processes and tools to optimize value.

Marcus Evans Global Project and Portfolio Management for Pharma, 21-22 May in Philadelphia: Dr. Ward Peterson, Vice President, Research and Preclinical Development will present four cases that show how Inspire Pharmaceuticals uses Value-Based Management processes to accelerate decision-making and improve the value of opportunities by 50 to 200%.

AberdeenGroup Product Innovation Summit, 23-24 May in Boston: Dr. Michael Menke, Chief Portfolio Advocate, Hewlett-Packard will show how HP used value-based management to maximize new product value through improved decision quality and portfolio management.

About SmartOrg

SmartOrg provides browser based applications and services that help companies improve the return on R&D, new product development and other business opportunities. Portfolio Navigator™, a browser-based application, provides project teams and portfolio managers with tools to lower risk and maximize the return on a company’s investment in technology and R&D. Decision Advisor® is a desktop application that supports real-time, in-depth project-evaluation workshops; combines a facilitative framework with decision and risk analysis to turbo-charge team discussions; and automatically creates spreadsheet models and conducts risk analysis. SmartOrg was formed in 2000 by former directors and partners of Strategic Decisions Group, an international strategy consulting firm.

For Additional Information:

Email: info@smartorg.com
Web: www.smartorg.com

Don Creswell
650-470-0188
dcreswell@smartorg.com