SmartOrg CEO is Featured Speaker at Front End of Innovation Conference

Menlo Park, CA - 5 May 2008 -- FOR IMMEDIATE RELEASE.

Menlo Park, CA - 5 May 2008 - David Matheson, SmartOrg President and CEO, will lead Forecasting and Managing the Economic Value of Innovation: Best Practices for Achieving Superior Revenues and Profits, a half-day workshop at the Front End of Innovation Conference 19-21 May in Boston.

The PDMA/IIR conference will focus management attention on optimizing practices in the front end of innovation to increase the number of highly profitable and successful products and processes. Matheson will present cases showing how HP, Sprint, Inspire Pharmaceuticals and others create higher revenues and profits through value-based management.

SmartOrg will exhibit Portfolio Navigator™, the leading web-based software for collaborative evaluation and management of the economic value of new product projects and portfolios. The company will also show npdiFIRST™ a portal that delivers seamless integration with SAP® RPM project and portfolio management applications.

“For the first time, a company can fully integrate strategic and operational applications to select and manage projects from the fuzzy front end to product launch,” says Matheson. “Best of all they can do it quickly, thanks to npdiFIRST and SAP.”

About SmartOrg

SmartOrg provides browser based applications and services that help companies improve the return on R&D, new product development and other business opportunities. Portfolio Navigator™, a browser-based application, provides project teams and portfolio managers with tools to lower risk and maximize the return on a company’s investment in technology and R&D. Decision Advisor® is a desktop application that supports real-time, in-depth project-evaluation workshops; combines a facilitative framework with decision and risk analysis to turbo-charge team discussions; and automatically creates spreadsheet models and conducts risk analysis. SmartOrg was formed in 2000 by former directors and partners of Strategic Decisions Group, an international strategy consulting firm.

For Additional Information:

For additional information about The Front End of Innovation Conference, visit www.frontendofinnovation.com. For additional information about SmartOrg value-based management systems visit www.smartorg.com or send an e-mail to info@smartorg.com.